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Privacy Policy

Last Updated: November 17, 2025

SAFEGUARDAI (MIRA) LTD ("we," "us," "our") respects your privacy and is committed to protecting your personal data. This privacy policy explains how we collect, use, and safeguard your information when you visit our website (safeguardai.shop) or use our Mira smart home enhancement system.

1. Information We Collect

1.1 Information You Provide to Us

• Contact Information: Name, email address, phone number, postal address
• Account Information: Username, password, preferences for beta testing program
• Emergency Contact Information: Names and contact details of family members or emergency contacts
• Payment Information: Billing address and payment details (processed securely by our payment providers)
• Communications: Any messages, inquiries, or feedback you send to us

1.2 Information Collected Automatically

• Device Information: Mira device usage data, radar sensor readings (anonymized and aggregated for fall detection)
• Website Usage: IP address, browser type, pages visited, time spent, referring website
• Cookies and Tracking: See our Cookie Policy for details
• Location Data: General geographic location (for emergency services routing)

1.3 Radar Sensor Data

Mira uses millimeter-wave radar technology to detect falls and movement patterns. This data is:

• Processed locally on the device when possible
• Transmitted to our secure servers only for fall detection analysis and emergency alerts
• Not used to create images or identify individuals
• Anonymized and cannot be used to recognize faces or personal features
• Automatically deleted after 30 days unless required for emergency incident reports

2. How We Use Your Information

We use your personal data for the following purposes:

2.1 Service Delivery

• Operating the Mira fall detection and companion system
• Detecting falls and sending emergency alerts to designated contacts
• Providing AI companion conversation features
• Processing your orders and managing your account
• Providing customer support and responding to inquiries

2.2 Safety and Emergency Response

• Monitoring for falls and emergency situations
• Contacting emergency services when necessary
• Notifying designated family members or caregivers
• Maintaining records of emergency incidents for safety improvement

2.3 Product Improvement

• Analyzing aggregated, anonymized data to improve fall detection accuracy
• Developing new features and enhancements
• Conducting beta testing programs
• Troubleshooting technical issues

2.4 Marketing and Communications

• Sending you information about Mira updates, features, and promotions (with your consent)
• Conducting surveys and gathering feedback
• Personalizing your experience with our services

2.5 Legal Compliance

• Complying with legal obligations and regulatory requirements
• Protecting our rights and preventing fraud
• Enforcing our terms and conditions

3. Legal Basis for Processing (UK GDPR)

We process your personal data based on the following legal grounds:

• Contract Performance: To provide Mira services you've purchased
• Legitimate Interests: For product improvement, fraud prevention, and business operations
• Consent: For marketing communications and optional features (you can withdraw consent anytime)
• Vital Interests: For emergency response and fall detection to protect your health and safety
• Legal Obligation: To comply with applicable laws and regulations

4. How We Share Your Information

We do not sell your personal data. We may share your information with:

4.1 Emergency Services and Designated Contacts

When Mira detects a fall or emergency, we will share necessary information with:

• Emergency services (999/112)
• Family members or caregivers you've designated as emergency contacts
• Healthcare providers when necessary for your care

4.2 Service Providers

We work with trusted third-party service providers who assist us in:

• Cloud hosting and data storage (AWS)
• Payment processing
• Customer support tools
• Analytics and website performance
• Marketing and email services

These providers are contractually obligated to protect your data and use it only for specified purposes.

4.3 Legal Requirements

We may disclose your information if required by law, court order, or government regulation, or to:

• Comply with legal processes
• Protect our rights, property, or safety
• Investigate fraud or security issues
• Protect the rights and safety of our users

4.4 Business Transfers

If we are involved in a merger, acquisition, or sale of assets, your information may be transferred to the new entity, subject to this privacy policy.

5. Data Retention

We retain your personal data only as long as necessary for the purposes outlined in this policy:

• Radar sensor data: 30 days (unless part of an emergency incident report)
• Emergency incident records: 7 years (for legal and safety purposes)
• Account information: Duration of your account plus 2 years
• Marketing data: Until you withdraw consent or request deletion
• Website analytics: 26 months

6. Your Rights Under UK GDPR

As a UK data subject, you have the following rights:

• Right to Access: Request a copy of your personal data we hold
• Right to Rectification: Correct inaccurate or incomplete data
• Right to Erasure: Request deletion of your data (with certain exceptions for legal or safety reasons)
• Right to Restrict Processing: Limit how we use your data in certain circumstances
• Right to Data Portability: Receive your data in a structured, machine-readable format
• Right to Object: Object to processing based on legitimate interests or for direct marketing
• Right to Withdraw Consent: Withdraw consent for consent-based processing at any time
• Right to Lodge a Complaint: File a complaint with the Information Commissioner's Office (ICO)

7. Data Security

We implement appropriate technical and organizational measures to protect your personal data, including:

• Encryption of data in transit and at rest
• Secure cloud infrastructure (AWS with UK data centers)
• Regular security assessments and penetration testing
• Access controls and authentication requirements
• Employee training on data protection
• Incident response procedures

However, no method of transmission over the Internet is 100% secure. We cannot guarantee absolute security but take all reasonable steps to protect your data.

8. International Data Transfers

Your data is primarily stored and processed in the United Kingdom. If we transfer data outside the UK or European Economic Area (EEA), we ensure appropriate safeguards are in place, such as:

• Standard Contractual Clauses approved by the UK ICO
• Adequacy decisions for countries with equivalent data protection
• Other legally approved transfer mechanisms

9. Children's Privacy

Mira is designed for adults and is not intended for use by children under 18. We do not knowingly collect personal data from children. If you believe we have collected data from a child, please contact us immediately.

10. Cookies and Tracking Technologies

Our website uses cookies and similar technologies. For detailed information about cookies we use and how to manage them, please see our Cookie Policy.

11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to read their privacy policies.

12. Marketing Communications

With your consent, we may send you marketing emails about Mira products, updates, and promotions. You can:

• Opt out at any time by clicking "unsubscribe" in any email
• Update your preferences in your account settings
• Contact us at info@safeguardai.shop

Even if you opt out of marketing, we may still send you service-related communications (e.g., emergency alerts, order confirmations, account updates).

13. Changes to This Privacy Policy

We may update this privacy policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will:

• Post the updated policy on this page with a new "Last Updated" date
• Notify you of material changes via email or prominent notice on our website
• For significant changes, we may seek your renewed consent where required by law

14. Contact Us

15. Supervisory Authority

If you believe we have not addressed your concerns adequately, you have the right to lodge a complaint with the UK's supervisory authority:

This privacy policy is compliant with UK GDPR, Data Protection Act 2018, and Privacy and Electronic Communications Regulations (PECR).